Stratford Marketing Group, an L.A.-based marketing Stratford Marketing Group, an L.A.-based marketing firm, has written, “Marketing is everything you do to make sure your customers find out about, and buy, your products and services.
Folks, in between finding out your product or service and buying, there exists a PERIOD within which a buyer processes a decision – ignore it completely, plan to buy in the future, or buy now/at the present moment.
It is during that period where your marketing prowess is tested. You may have a strong marketing salvo at the start but what happens in the middle and towards the end? Sometimes, entrepreneurs and even big businesses fail or simple ignore to recognize this crucial phase. They like to short-cut everything, as if short-term TV ad, a radio jingle, some print ads or one-month PR campaign will suffice. They like to see the seeds growing fast - I mean really "fast". They like to see them grow when they wake up and open their eyes the next morning… That is what we call “IMPATIENT Marketing”.
It is during that period where your marketing prowess is tested.
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