Monday, May 23, 2011

New Product/Brand in the Market? Start Off with a SMART Publicity/PR Campaign

There are two (2) major problems in mounting heavy advertising in introducing a NEW product in the market are: huge budget allocation for ad expenditure and unpredictable customer response. Just in case you failed in delivering the brand's promise - as advertised - there is a big risk of customers' falling out. Afterwards, do you think another round of "heavier" advertising can cure? Absolutely not!

What is the sound solution or remedy: Public Relations to handle the issue. But why suffer that fate when you know the right way to start?

Lesson: Start off with a SMART Publicity Campaign. It won't cost you a leg to contact a reliable PR firm or consultant that will serve your needs.  Be wise. Play it smart from the start. 

To know more how a PR works, email:  cando.florenda.associates@gmail.com